You started text marketing, don’t forget this

In my previous post about where to get started with texting strategies for businesses, I was clear that the starting point was the same for any business. Go capture mobile numbers. Whether you know how you want to text your customers or not, start collecting the numbers and you can figure out the rest later. […]

Start your texting strategy HERE.

At Tape we’re very focused on transforming what is essentially a simple notification (business SMS/text messages) into a robust and meaningful touch point that can build business relationships, delight customers, and communicate more deeply. In this line of business we’re constantly evaluating text messaging strategies for businesses and have done significant work helping start organizations […]

Supercharged Fundraising on Tape

Fundraising is the lifeblood of all types of worthy organizations. Whether you’re the Red Cross, a local Girl Scouts troop, a national Fraternity, or a candidate for president of the United States, asking for donations drives the operating budgets for over a million organizations in the US alone. Over the years, the ways these types […]

5 ways to improve SMS marketing with video stories

In 2019, Tape enhanced over 700k SMS messages with our mobile video platform. These enterprise messages were sent by a wide range of customers from insurance providers to prominent political figures who all faced a similar challenge: how do you engage in a way that’s casual enough for the channel yet detailed enough to get […]

Effective Lead Response in Sales

A new lead comes in—the clock is ticking. How much time do you think you have to respond before your lead falls off the radar? In today’s competitive world, your response speed is your biggest competitive advantage, and this is particularly true when selling to consumers and small/local businesses. The longer you take to respond […]

Customer Spotlight: Coast Tradelines

Coast Tradelines provides reliable and affordable Authorized User tradelines to boost customers’ credit to help them achieve their financial goals. Objective Coast Tradelines receives thousands of leads every month through their lead generation efforts across a variety of digital channels. Their objective was to improve the conversion rate of captured leads to live sales calls. […]

Brick & Mortar is Dead. Long live Brick & Mortar!

The continued relevance of traditional retail in the digital age This originally appeared as a guest post on Proof Factor’s blog One of the most fascinating storylines I’ve been able to watch unfold during my career in technology, first as a product lead in consumer internet then as a venture capital investor and now as […]