You started text marketing, don’t forget this

In my previous post about where to get started with texting strategies for businesses, I was clear that the starting point was the same for any business. Go capture mobile numbers. Whether you know how you want to text your customers or not, start collecting the numbers and you can figure out the rest later. […]

Start your texting strategy HERE.

At Tape we’re very focused on transforming what is essentially a simple notification (business SMS/text messages) into a robust and meaningful touch point that can build business relationships, delight customers, and communicate more deeply. In this line of business we’re constantly evaluating text messaging strategies for businesses and have done significant work helping start organizations […]

5 ways to improve SMS marketing with video stories

In 2019, Tape enhanced over 700k SMS messages with our mobile video platform. These enterprise messages were sent by a wide range of customers from insurance providers to prominent political figures who all faced a similar challenge: how do you engage in a way that’s casual enough for the channel yet detailed enough to get […]

Staying Out Of Trouble with SMS Marketing

It’s important for a business to understand the compliance issues regarding SMS marketing. With a 98% open rate, SMS has now become the go-to marketing channel for both big and small businesses. However, SMS marketing comes with a bunch of SMS compliance laws and practices that you should know about. Compliance isn’t that complex, but […]